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Reading Shenbao: Nationalism, Consumerism and Individuality in China 1919-37 Weipin Tsai

Reading Shenbao: Nationalism, Consumerism and Individuality in China 1919-37

Weipin Tsai

Published September 14th 2010
ISBN : 9781282742765
ebook
249 pages
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 About the Book 

Through a study of the readership of the most popular commercial daily newspaper in China during the early twentieth century, Reading Shenbao investigates ideas of nationalism, consumerism and individuality, looking at the relationship betweenMoreThrough a study of the readership of the most popular commercial daily newspaper in China during the early twentieth century, Reading Shenbao investigates ideas of nationalism, consumerism and individuality, looking at the relationship between advertising, modern lifestyles and changing social attitudes in China as it underwent modernization.